The Ready Set Business designers have been immersed in a sea of logos for years, having delivered hundreds of successful logo and brand identity projects. So who better to ask for some tips when embarking on a logo design project? Here are their tips – bold and honest and accurate in most circumstances!
- Do it right
Your logo is your company’s brand identity – it will be a future symbol of what your company stands for – It’s character and personality, and what your customers believe in. So don’t use a cookie cutter solution, and don’t bother trying to take short cuts. This is an important step in bringing your company to life – so invest in some effort!
- Simple is sometimes better
You don’t have to look to far to find evidence of this tip all around you. The Nike tick, the Apple apple….
This may work for you, it may not – but don’t assume that simple is cheap and nasty because in many cases it can be eye-catching, easy to recognise and understand, and quite descriptive of your company.
- Size and ratio matter
You may have visions of your logo being blown up onto the side of a huge warehouse… but it will also need to look the same on a pocket-sized business card. Or perhaps you want a tall narrow logo? That might look great up the side of your webpage but how will that replicate on the side of your work van? Designers have these practicalities in mind as they are coming up with concepts for you – too much detail or words in a logo may not be seen when it is the size of a 50c coin!
- Your logo is for your customers
It really is! You want your customers to remember you, to refer and return, to be inclined to notice when your logo appears in their vision… So make sure that your final decision isn’t solely based on what you love – put yourself in your customer’s shoes.
- Strive to be different.
Don’t opt for blue when your top three competitors logos are blue. If you are having a logo designed you have the fortunate opportunity to be the new kid on the block – be different, stand out in a cluttered market place.
- Your logo is just the beginning
When you have a logo, remember you don’t have a brand yet. You are at the start line and have some way to go before your logo has character, values and personality. It is only by visual repetition through things like websites, vehicle signage, and advertising, along with the old-fashioned stuff like customer service and business ethic, that your logo will become a brand. Your logo is the corner stone of all of this – so it’s pretty important to get it right.
- Repetition, repetition, repetition
When you have your logo – signed off and good to go – use it. Start branding things up – be visual wherever possible and be repetitious. Nike is successful because its everywhere and you come across it all the time.
Now, Ready Set Business is ready to help you so let’s get to work!